5 Perks of PPC Advertising for Your Business

There is amazing value in launching PPC advertising because of the major positive impact it can have on your business. As a refresh, PPC means “Pay per Click,” and is a popular online advertising form facilitated through Google Adwords, Bing Ads, Facebook Ads, and Twitter promoted tweets. As the term implies, you only pay when someone clicks on your ad.

What makes PPC great is the ability to reach a targeted audience quickly by selecting who will see your ads, whether through entering specific keywords or demographic characteristics.

If your business isn’t utilizing PPC advertising then you’re losing out on valuable traffic and a revenue generating stream. Here are a few reasons why PPC supports and benefits business:

• Supports business goals
• Low barrier to entry
• Ability to target
• Works with other marketing channels
• Measurable

1. PPC Supports Business Goals

Whether your goals are high-level brand awareness, targeted lead generation, or e-commerce sales PPC has the capacity to contribute to the success of these goals. It’s the most compelling argument for integrating a PPC strategy into your overall marketing strategy.

Really any type of conversion goal can be tracked, making it an incredibly useful tool for driving traffic to complete end goals. However, we caution to start slow, measure and grow big. Start with a simple campaign, measure the results, and depending on the results determined you can spend more money or adjust the audience and keep going.

If you’re already churning out content, use PPC to amplify your content marketing goals. PPC fosters the middle of the funnel through advertising content downloads, giveaways, contest entries, app downloads, newsletter signups, etc. Whatever your set goals, PPC campaigns can be created to effectively support them.

2. Low Barrier to Entry

Very little is needed to get a PPC campaign up and roaring. Compared to traditional media, which has a lag time while waiting for your ad to go to print or your billboard to go up. With an online campaign all you need is a website and something to sell, and you can get your campaign running immediately across a wide net of people to uncover new prospects and customers.

Better yet, much of the work is completely within the platform itself. From research to campaign build out, you’ll require little aside from help setting up conversion tracking, ad graphics, and landing pages.

3. Ability to Target

There are 290 million internet users in the USA alone, and 3.5 billion total across the globe. The numbers are insane when it comes to the amount of people you can reach today with online marketing. PPC provides the ability to reach massive audiences or extremely niche audiences.

Consider your target market: Are they English or Spanish speakers? What are their interests? Where do live? What are their aspirational goals? Are they iPhone or Android users?

The parameters are endless and it’s up to you to determine and figure out the audience that best fits your product or service. Then hit them with an ad they can’t ignore.

4. PPC Complements & Works with Other Marketing Channels

Within your complete digital marketing plan PPC is so important that it can work as the base of all you do. Digital marketing consultant, Alex Chris, summed up perfectly the ways PPC works works exceedingly well with other marketing channels:

You can use dynamic search ad campaigns and let PPC tell you which keywords are a good match for your website.

You can use PPC to test the effectiveness of different keywords so that you know which keywords to target with long term SEO.

You can use PPC as a way to get more installs for your mobile application and strengthen your mobile marketing.

You can use PPC to get more email signups and enrich your email marketing campaigns.

It’s great for local SEO optimization – You can use PPC to drive customers to your shop door or get direct calls from customers looking for products and services in your area.

5. PPC is Measurable

Metrics and relying on data for decisions is vital for success. A major benefit of PPC is that it’s simple to measure, track, and learn from. Just use the Adwords tool with Google Analytics to garner the most robust results.

You’ll uncover an amazing wealth of information about your audience. You can see who is interested, what they’re interested in, and why they may have decided they’re no longer interested. The clearest picture on what kind of traffic and results you’re generating from your budget will be gleaned easily. No other marketing format can provide such immediate and accessible results.