Brand Development, Web Design, and Google Analytics Specialists
Experienced in SEM, SEO, Social Media, and Traditional Media
Databox: How to Track Your Social Results
As a marketer, analytics and data is a huge part of my life. I am constantly searching for consistencies and patterns, and adjusting along the way when things aren’t trending in directions I would like for my clients. Making these changes requires a lot of data research, and I have been using this website Databox.com to gather the numbers, and organize reports so that I can easily see social media metrics and progress daily.
How does Databox work?
Databox pulls all your data into one place, so you can track performance and insights on your business, marketing, and/or sales all in one place in real-time. Once you create an account on Databox.com, Databox then brings you to a page that includes over 65 different integrations including Google Analytics, Hub Spot, LinkedIn, Facebook, and Twitter. Those are just a few of the most popular. Linking your accounts is easy. You simply click which account you’d like to link, and then login to that account and approve the connection. Once you link the social accounts that you want to measure to Databox, they show up on your home screen as soon as you login. You also always have the option to add on more accounts as you go.
Advantages of Databox
The home page gives you 5 different tabs that allow you to take advantage of the usefulness of Databox.
• The option to set and track your goals for yourself, your business, or your team. You have the ability to set time-bound numeric goals and track your progress on these personalized goals.
• The option to change the template of your accounts to your liking.
• The option to manage account data.
• The option to view notifications (scorecards and alerts).
• And the option to add clients for overview performance so you can quickly scan your goals and metrics across all clients.
These options allow you to customize each client’s reports, and manage the data easily and quickly. If a client has a specific need or wants to see different metrics, I can easily switch things out on the home page and make new reports based on the new settings.
Databox Data Board Tab
On the data board tab, where you have access to your accounts- on the right side you are able to see your setup progress, and what you have left to do in order to become a registered partner (level one). This unlocks many benefits including being listed in the Databox partner directory, increased exposure from features in Databox, self-service email support, and the ability to vote in new features and integrations. Once you unlock level one, there are two more levels: Certified Partner, and Premier Partner. Each level gives you access to more and more benefits. Even without these benefits the site still helps you see your growth and progress without having to login to every social account separately and look at each post and like and engagement. On the data board tab, you are also able to access a ton of information on your accounts. You can customize the information that you want the ability to view.
Databox Data Points
Databox has tons of valuable information right on the home page for you to click and look at visually. Things like LinkedIn followers, Facebook page likes, and Twitter followers were some of the most popular that I chose for the first client I plugged into the software, but there are different metrics based on the various social channels you plug in. Every metric is customizable, so it depends on you to decide what is most important to you when you are looking at your goals and matching them up to the results you get with the software tracking.
Overall
Databox is extremely helpful because it allows you to manage multiple accounts at once and provides important metrics that provides you with helpful information to grow and drive traffic to your accounts. It helps you identify what is working and what isn’t. It helps me provide my clients the information they need to make the best educated decisions for their business and brand. If you’re looking for a great software to use to gain insights into your social progress, try Databox today.
12 Most Inspiring Entrepreneurial & Business Minded Instagram Accounts
1. Create & Cultivate
Created by Jaclyn Johnson as a unique way to encourage women entrepreneurs to go after and achieve their dream careers. The feed is stacked with inspiring women, powerful quotes, and real career advice that’s sure to kick-start your entrepreneurial endeavor.
2. Tony Robbins
The man. The myth. The legend. Tony Robbins is a motivational speaking ninja with actionable business and personal tips to empower people to take control of their lives and accomplish their dreams. As the most recognizable face in leadership coaching, he provides his over 2 million followers with motivational quotes, videos, and stories of men and women impacted by his programs.
3. Small Business Revolution
Each post hones in on an entrepreneur, making their story a stitch in the greater fabric of America’s small business community. Every story is told through photography, film, and the written word.
4. Amy Landino
Thinking of entering the vlog game? Then Amy’s feed is your place to learn how to “vlog like a boss.” As a CreativeLive teacher and boss at Vlog Boss Studios, she shares images of her speaking at various marketing and leadership conferences, motivational tips and quotes, and actionable marketing advice.
5. Peter Voogd
Peter Voogd is the latest young-gun entrepreneur and motivational guru to take center stage. He’s a best selling author and his Instagram should be your go-to for inspirational quotes on entrepreneurship, following your dreams, and learning how to pick up the pieces and move forward when failure strikes.
6. Harvard Business Review
As Harvard’s influential business magazine, its goal is to improve the practice of management. Follow for stories of business life, strategy, and thought provoking topics that are sure to draw spirited conversations.
7. Garyvee
Garyvee has become synonymous with the hustle. As a serial entrepreneur, best selling author, international speaker, and mega-internet personality he has become one the most important and inspirational business leaders of our time. Known for his frank, passionate, and ruthless advice and commentary, followers go to Gary Vaynerchuk for the no holds bar truth (with an expletive or two thrown in there). His account is full of motivational quotes, videos, and honest tips and lessons to help you successfully launch a business.
8. Gabrielle Bernstein
As a motivational speaker, life coach, and New York Times best selling author Gabby Bernstein teaches her followers the power of self-love and a balanced lifestyle. Both much needed in the business world where people neglect maintaining a healthy work-life balance. Her effervescent personality perfectly comes through on her posts with inspiring quotes and pictures from her personal life.
9. 6am Success
With a lofty goal of inspiring 10 million, 6am Success is the source for inspirational quotes and content.
10. Entrepreneur
Entrepreneur Magazine is the premier source for inspiring, informing, and celebrating entrepreneurs. All of the amazing content you love on their website is now jam-packed into their Instagram account.
11. Lewis Howes
We’ve shared about Lewis Howes in the past, letting you know about his hit podcast and awe-inspiring story of struggle and triumph. Through his Instagram, Howes provides amazing free content, powerful motivation, inspirational stories, and videos to help you pursue your passions.
12. Instagram for Business
Confused by the latest algorithm update? Unsure of how to fully utilize Stories for your business? Then follow Instagram for Business for tips on how to best use their platform to boost your business’ marketing goals. You’ll also be incredibly inspired by other influential businesses they regularly post up as examples of using their platform in a creative and impactful way.
Bonus: Above the Fold Agency
Did you know we too have an Instagram account worth following? We share the latest from our marketing blog, inspirational quotes, and expert marketing tips that’s sure to power your work-week.
The Ultimate Guide to Small Business Goal Setting for 2018
15 Resources for Effectively Setting and Achieving Goals in Your Small Business in 2018.
Every single small business owner, in any stage of the business life cycle, needs goals to keep moving forward, get them motivated to do more, and maintain the success of their businesses. Goal setting can follow many different processes, and each one can be successful as long as it defines the long- and short-term goals and devises a plan for getting there.
Here is a collection of resources that will help you maximize your process and guide you as you achieve your business goals, from the simplest to the most ambitious goals on your list.
Getting Started with Goal Setting
There’s no denying the importance of business goals. Goals provide direction, motivation and a clear way to measure your progress. Without goals, you may struggle to find the path from where you are right now to where you want to be.
The tips in this article will help you get started with goal setting for your business, focus on the specifics of what you hope to accomplish, and start to put your plan into action.
30 Minute Goal Setting Cheat Sheet
It doesn’t have to be a long and complicated process. You just need to pick a theme, identify the necessary action items and make a commitment to the process. If you have just 30 minutes, you can follow these four simple steps to create a goal for your small business.
SMART Goal Setting 101
Whether you have a 50-employee company or an empire of one, your business success depends on your ability to set and achieve goals. This article will introduce you to the concept of SMART goal setting and help put your business on the fast-track to goal setting and achievement.
7 New Year’s Resolutions that Will Change Your Small Business
New Year’s resolutions can be a powerful way to kickstart goal setting. A resolution, after all, is a decision to do something differently to bring about positive change. This article outlines seven possible resolutions you should set this year.
3 Easy Steps for Turning Your New Year’s Resolutions Into Powerful Goals
A resolution on its own is meaningless. It’s when you create a plan that focuses on the desired results of your decision that the magic happen. These three easy steps will help you turn your resolutions into goals you can focus on in your business.
4 Common Small Business Goals to Inspire You
If you’re having difficulty identifying the right business goals for you, this article is the one you should read first. While there are many different business goals you can set, sometimes the most common are also the most relevant.
This article looks at four common business goals and provides a number of resources that will inspire you to get started.
5 Common Small Business Goal Setting Mistakes
Avoiding mistakes can save you a significant amount of time and effort down the road. So in order to make your goal setting as efficient as possible, this article lists five common goal setting mistakes you should try to avoid in your small business.
How to Reach Your Biggest, Most Pivotal Goals
The only way to make goals count is to give them the attention they deserve. Here are some tactics to use this year as you set new goals and commit to seeing them through to fruition.
Backward Goal Setting
When you are overwhelmed by the idea of setting goals, it can be helpful to start at the end and work backward. This tutorial will walk you through the process of creating realistic goals that are broken down into single actions you can focus on one at a time.
How to Set Business Goals with Just One Word
Creating a goal with just one word is a way to eliminate the overwhelming part of the goal setting process and focus on a specific theme. Here’s how to start.
Goal Setting & Tracking Apps
Having a system for setting and tracking your goals is an important part of the goal setting process. Without a system, it would be impossible to identify a goal, create an action plan and track your progress.
This list of goal setting and tracking software will help you create, track and achieve your most important business goals.
10 Powerful Goal Setting Steps
Envisioning your ultimate business goal may not be that difficult, especially if you are a driven and determined business owner. Figuring out how to achieve that ambitious goal, though, can be another story.
Returning to the basics of the goal setting process is one way to get and stay on track with your business goals, and getting motivated and inspired is another. This article focuses on both.
Tips for Successful Goal Setting & Achievement
There are a lot of moving parts when it comes to goal setting. The good news is that you can do a few things that will help you create an environment that is conducive to goal setting success. Taking the time to work on the items listed in this article will help reduce the challenges that come with tackling your biggest goals.
How to Get & Stay Motivated
Without the motivation to work hard and overcome challenges, you may find yourself in a slump, and worse, you may lose your passion for achieving your goals. Motivation is vital for any goal setting process; without it, it will be very difficult to reach your goals.
Review these tips for getting and staying motivated when you’re striving to accomplish your goals so you can build momentum and push through challenges with ease.
6 Alternatives to Traditional Goal Setting
Sick of traditional goal setting? Try one of these six alternatives that can help you create a new focus and intention in your business for the coming year.
If you’re interested in speaking to us about how we can help you achieve your marketing goals this next year please contact Matt at matt@abovethefoldagency.com. Cheers to a successful and prosperous 2018!
8 Productivity Quotes from Top Entrepreneurs to Fuel Your Work Day
As business owners big and small our time is precious, in fact it may be our most valuable asset. When we’re being pulled between internal or clients meetings, deadlines, or a never ending unread inbox our productivity decreases as a result. Making it even harder to find a moment to recenter and focus the mind on what’s actually important.
However, finding moments to gain clarity and foster creativity are essential to long term success (and let’s be honest, sanity)!
Thankfully there are those that have gone before us and found ways to boost productivity in their daily lives and businesses. Here’s how they’ve done it:
1. “Have a clear system for to-dos: whether it’s ‘Getting Things Done’ or the ‘Checklist Manifesto,’ just have a system and stick to it. I have a very specific method I use in Slack and in email that works for me, and knowing I have that system keeps me from feeling overwhelmed even when I’m behind or the to-dos pile up.” —April Underwood, Vice President of Product, Slack
2. “The key for me is you have to understand how your brain works and when you are most productive. For me, I’m most productive and creative in the morning through early afternoon, so I’ve gotten rid of lunch meetings to keep my productive time going as long as I can. I make sure the tasks I have at the beginning of the day are the tasks that require the most creativity or, in other words, tasks I have never done before.” —Ryan Smith, CEO and co-founder, Qualtrics
3. “Dream big. Start small. But most of all, start.” —Simon Sinek, Author & Motivational Speaker
4. “Inbox zero is a fool’s errand. I don’t try to keep up. I feel perfectly fine picking and choosing what I want to engage in.” —Jeff Lawson, CEO, Twilio
5. “Never procrastinate. Just get it done right away. I don’t wait until I get home, I take calls wherever I am. I execute on any feedback I get right away. That way, the work never piles up.” —Anthony Tan, CEO and co-founder, Grab
6. “Don’t build links. Build relationships.” —Rand Fishkin, MOZ
7. “Turn off everything—email, phone, stock tickers, news, etc.—as often as possible and focus on a single task without interruption.” —Dianne McKeever, Co-founder and Chief Investment Officer, Ides Capital
8. “Think big and don’t listen to people who tell you it can’t be done. Life’s too short to think small.” —Tim Ferriss, Author of The 4-Hour Workweek
We’re Above the Fold & Ready for Take Off
We believe in the power of words and ideas. We believe what makes us different, makes us incredibly extraordinary. And we believe passionate creativity is the spice of life.
At Above the Fold, we’re a hungry and driven bunch of marketing mavericks with over 75 years combined experience. We’re breaking the mold of the Don Draper era marketing agency, and opting for a progressive, yet never stuffy, full-service boutique agency. No idea is marginalized here nor are needs neglected. Personalization is our thing. Our attitude? All thanks to our San Diego roots, which keep us completely grounded.
Being grounded is exceedingly important to what we do and who we are, especially in a time when our industry is at the precipice. We’re opting to rip through the old system and forge our own path to craft greater and more meaningful campaigns for our clients that provide real solutions for their marketing goals.
How We’re Reinventing the System
In the wonder years of the Madison era agency, their methods and spending often went completely unchecked because they held all the cards. With the digital revolution and a major push towards transparency, agencies struggled to meet client demand for analytical data proving successful results.
Essentially, they became bloated and overindulgent; drinking the Kool-Aid greedily.
At Above the Fold, we don’t go near the Kool-Aid. In fact, we prefer the more subtle and healthy taste of a simple green juice (must be those California roots).
Here’s how we’re reinventing the system with green juice in-hand:
- Transparent Pricing Structure: We never lock clients in long-term contracts because relationships are a two-way street. Hidden fees and surprises are not what we’re about. Integrity is our ultimate guide.
- Personalized Care: Being a boutique agency with a small, but highly skilled and experienced team gives us the ability to deliver personalized care, and expertly interlace marketing strategies to take a client’s business to the next level. Whether that’s through increasing ranking with SEO, developing a robust influencer marketing campaign, or rebranding their business for a new direction.
- Measurable Results with Robust Analytics & Reporting: The ideas and campaigns we craft are only as good as the results they produce. But how can we truly measure the outcome? We utilize the industry’s most technical and robust analytics and reporting tools to decipher what worked, and what didn’t. From there it’s all in the tweaking until we strike gold, which we aim for upon first move.
In the end, our commitment to client goals and exceeding expectations by providing solutions that increase brand equity and revenue drives us to hustle harder every single day.
Who We Are At Our Core
Founder, Matt Schwarzmann & wife Michelle
At Above The Fold we eat, sleep and breathe marketing. Our appetite plays into the core of how we help businesses. Our compulsiveness drives us to weave measurable results-oriented campaigns with imaginative flare into the fabric of robust marketing strategies.
In other words, we’ve got serious gumption that churns out tangible results. Beyond that, we aspire to build long-term relationships as a trusted marketing partner; we got you. We’re committed to spirited creativity and fostering an environment where fun, integrity and professionalism are the pillars that light our path and navigate our way.
We are also equally passionate and have a soft spot for all animals, especially four-legged pups. We have two brand ambassadors, Josie-Marie and Oliver-Jones who keeps us on track but also preach work-life-balance. We are proud to partner with and donate monthly to the Humane Society of the United States – the nation’s largest and most effective animal protection organization. They provide hands-on care and services to more than 100,000 animals each year. Ask us how you can donate today.
Brand Ambassadors, Oliver Jones & Josie Marie
