Is email marketing a priority for your San Diego business? Do you assume that it will take too much time to set up and furnish with content only to find that the results are few and far between?

With the right email marketing software, your small business could be reaching more customers in San Diego and beyond.

Finding the best email marketing solutions for your business can take time, especially if you are not sure what features you are looking for. We’ve done the legwork for you, identifying five email marketing solutions that are tried and tested. However, we not suggesting that one of these is the perfect fit for your business but we can certainly help you find the right package for your email marketing needs.

#1 Constant Contact

With a fantastic San Diego email marketing package, the likelihood of your emails ending up in someone’s spam folder is reduced thus your efforts are not wasted. With Constant Contact, you would not only be investing in the fastest-growing email marketing service in the world but also one that is considered to be the easiest to use.

In terms of beginner-friendly software, this is certainly one of the best too. As well as easy to manage email lists and contacts, there are also templates to use as long with a marketing calendar to use.

As you would expect, there are tracking and reporting tools too, perfect for keeping an eye on how well your email marketing campaigns are doing. Tapping into your growing social media following is easy too with sharing tools, as well as more complex abilities such as tapping into social media ads and more.

Great for any small business to get to grips with the basics of email marketing, we are more than happy to work with any San Diego business and the Constant Contact platform.

#2 Drip

Different email marketing software provides different solutions and so four out e-commerce clients, as well as bloggers, the Drip platform could be the perfect platform.

As well as making personalization easy, this platform also connects well with both WordPress and WooCommerce sites. Adding sign up forms is easy meaning capturing more leads is effortless.

With Drip, the option to target groups of customers is easier, something that many people feel sets this platform apart from the others. There are marketing automation tools that lead to smarter email marketing, something that every small business needs to convert people to customers via email.

#3 Convertkit

Useful and incredibly powerful is how this platform has been described, something that appeals to many small business users.

Along with a 14-day trial, there are other features to this platform that make it a popular choice. If you know what you are doing when it comes to email marketing, have your strategy, plan and content ready, then this is software is certainly worth a second glance.

Essentially, its power lies in the fact that email sign up incentives can be an offer, bringing you more potential leads and prospects.  It also offers the ability to segment email address between those people who are already customers and those who aren’t, essential for personalised email marketing campaigns.

It is also a platform that comes with great support from the ConvertKit team. If you produce a lot of content and have an active, vibrant blog as part of your SEO drive for your San Diego business than this may be the powerful platform that continues to drive traffic and prospects your way.

#4 AWeber

It may be on the oldest email marketing platforms on the block but it is still keeping ahead of its younger rivals. If you are a growing business and feel that you will soon make the step from small to medium-sized business, you’ll need an email marketing system that scales with you.

As well as being the preferred choice of many businesses, it connects seamlessly to WordPress, as well as having a range of email templates, you’ll have access to list management tools, autoresponders and detailed tracking insights with in-built tracking tools.

Support services are great too, from phone support to excellent online articles, AWeber comes with a 30-day free trial and is also one of the best-priced options out there at the moment, perfect for the small business to get to grips with email marketing.

#5 SendinBlue

A European based company, this platform is growing fast and hotly tipped for big things, something that many businesses find attractive, especially if you want to be using the latest tools and trends in your email marketing campaigns.

An extremely easy to use platform, users are impressed by the creative and engaging emails they are able to complete using the platform. Like many other platforms, it uses the ‘drag and drop’ system for adding items in e-newsletters and the like, meaning that it is not just easy to use but hard to get wrong!

However, one aspect of SendinBlue that sets it apart is the use of algorithms to determine when the best times to send your emails.

You can use the free platform, but every email sent will have their branding on or you can start with the paid version from $25 a month.

Is email marketing right for your business?

Not every business owner is convinced by San Diego email marketing, more so in the current climate of tighter privacy controls and concerns over how data is used and shared, possibly without permission of the data holder.

Email marketing does work IF you use data with sensitivity if you personalise emails (tailoring emails to what customers want) and create impressive, engaging content sent at the right time. Sound like too many variables to hit? Not with Above The Fold! Whether you are a B2B or B2C San Diego small business, the team is here to create email marketing campaigns that get results. Maybe the question should be, can you afford not to market via email?